What is White Label AI Chatbot?
A white-label AI chatbot is a fully customizable AI platform that agencies rebrand and resell to clients as their own product, generating recurring revenue without building technology from scratch.
Think of it like a private-label product at a grocery store. The manufacturer builds the product, but you put your brand on it and sell it to your customers. With white-label AI chatbots, agencies get the same arrangement for voice and text AI agents - you get the technology, branding capabilities, and client management tools to build a profitable AI services business.
Which Trillet product is right for you?
Small businesses: Trillet AI Receptionist - 24/7 call answering starting at $29/month
Agencies: Trillet White-Label - Studio $99/month or Agency $299/month (unlimited sub-accounts)
How Does a White-Label AI Chatbot Work?
White-label AI chatbot platforms provide the underlying technology while agencies handle client relationships and branding.
The typical workflow looks like this:
Platform subscription: Agency subscribes to a white-label platform (like Trillet at $99-299/month)
Custom branding: Agency adds their logo, colors, and domain
Agent creation: Agency builds AI agents for clients using the platform's tools
Client deployment: Clients receive AI agents branded as the agency's product
Ongoing management: Agency manages client accounts through a central dashboard
The agency never reveals the underlying platform to clients. From the client's perspective, they're using the agency's proprietary AI technology.
What's the Difference Between White-Label and Custom Development?
Building AI chatbots from scratch requires 6-12 months of development, $100,000+ in engineering costs, and ongoing maintenance overhead. White-label platforms eliminate this entirely.
Factor | White-Label Platform | Custom Development |
Time to launch | 1-2 weeks | 6-12 months |
Upfront cost | $99-299/month | $100,000-500,000 |
Technical skills needed | None | Full engineering team |
Maintenance | Platform handles it | Your responsibility |
Updates and features | Automatic | Build everything yourself |
Compliance (HIPAA, GDPR) | Usually included | Must implement yourself |
For most agencies, white-label is the only practical option. Custom development only makes sense for enterprises with unique requirements and dedicated engineering teams.
What Features Should Agencies Look for in a White-Label AI Chatbot?
The best white-label platforms include features specifically designed for agency operations, not just the AI technology itself.
Core AI capabilities:
Voice AI agents (phone answering, outbound calling)
Text chatbots (SMS, WhatsApp, web chat)
Instant agent creation from website scraping
Calendar and CRM integrations
Agency-specific features:
Unlimited sub-accounts for client management
Custom domain and branding
Client-facing dashboards
Billing automation
Usage analytics per client
Compliance and security:
HIPAA compliance for healthcare clients
GDPR compliance for international clients
TCPA compliance for outbound calling
Call recording and data retention controls
Not all platforms include these features. Some, like VoiceAIWrapper, are wrappers that add white-labeling to other providers' technology - meaning you're paying for two subscriptions and dealing with two sets of limitations. Native platforms like Trillet build the AI technology directly, giving agencies more control and better margins.
How Much Can Agencies Charge for White-Label Voice AI?
Agency pricing for voice AI services typically ranges from $297 to $997 per month per client, depending on the vertical and feature set.
Common pricing models:
Flat monthly fee: $297-997/month for unlimited usage
Usage-based: Base fee plus per-minute or per-conversation charges
Tiered packages: Basic, Pro, Enterprise with increasing features
Typical margins:
If your platform cost is $299/month (Trillet Agency plan with unlimited sub-accounts) and you charge clients $497/month each:
10 clients = $4,970 revenue - $299 platform = $4,671 profit (94% margin)
20 clients = $9,940 revenue - $299 platform = $9,641 profit (97% margin)
50 clients = $24,850 revenue - $299 platform = $24,551 profit (99% margin)
The economics improve dramatically at scale because most white-label platforms charge flat fees regardless of client count. For a deeper analysis of agency pricing strategies, see our guide on how to price voice AI services.
Which Industries Are Best for White-Label AI Chatbots?
Agencies see the highest success rates in industries where phone calls are critical to revenue and staff are frequently unavailable.
High-value verticals:
Home services (HVAC, plumbing, electrical, roofing) - Emergency calls during jobs
Healthcare (medical practices, dental offices, therapy) - Appointment scheduling
Real estate - Lead qualification while at showings
Legal - Initial client intake and consultation scheduling
Property management - Tenant inquiries and maintenance requests
These industries share common traits: high call volume, time-sensitive inquiries, and significant revenue per converted call. A missed call for an HVAC company during a heat wave can cost $500-2,000 in lost revenue. That makes the $297-497/month voice AI service an easy ROI calculation for clients.
For industry-specific deployment guides, explore our resources on voice agents for real estate agencies and HIPAA-compliant AI for healthcare.
What's the Difference Between a Wrapper and a Native Platform?
This distinction matters for agency profitability and client experience.
Wrapper platforms (like VoiceAIWrapper, ChatDash) add a white-label interface on top of other providers' AI technology. You're essentially paying for two services - the wrapper subscription plus the underlying AI provider (Vapi, Retell, etc.).
Native platforms (like Trillet) build the AI technology directly. One subscription, one invoice, better margins.
Factor | Wrapper Platform | Native Platform |
Cost structure | Platform fee + provider fees | Single platform fee |
Per-minute rate | $0.12-0.15/min (provider cost) | $0.09/min (Trillet) |
Feature control | Limited by underlying provider | Full control |
Support | Split between wrapper and provider | Single point of contact |
Reliability | Dependent on multiple services | Single system |
For agencies prioritizing margins and simplicity, native platforms typically deliver better results. Learn more about this distinction in our voice AI wrapper vs native platform comparison.
Frequently Asked Questions
What technical skills do I need to run a white-label voice AI business?
None. Modern white-label platforms like Trillet offer no-code agent building - you paste a client's website URL, and the AI trains itself on their business in minutes. Client management, billing, and deployment all happen through point-and-click dashboards.
How long does it take to deploy a voice AI agent for a client?
With website scraping technology, most agencies can deploy a functional AI agent for a new client in under 30 minutes. The AI automatically learns the business from the website content, and you can customize responses, add FAQs, and configure integrations from there.
Which Trillet product should I choose?
If you're a small business owner looking for AI call answering, start with Trillet AI Receptionist at $29/month. If you're an agency wanting to resell voice AI to clients, explore Trillet White-Label—Studio at $99/month (up to 3 sub-accounts) or Agency at $299/month (unlimited sub-accounts).
Do I need different platforms for voice AI and text chatbots?
Not with Trillet. The white-label platform includes voice AI (phone calls), SMS agents, WhatsApp integration, and Facebook Messenger in a unified system. Conversations persist across channels, so a lead who calls and then texts back gets a seamless experience.
What compliance certifications should I look for?
At minimum: HIPAA (if serving healthcare clients), GDPR (for international clients), and TCPA (for any outbound calling). Trillet includes all of these on the standard Agency plan. Some competitors charge $200/month extra for HIPAA alone.
Conclusion
White-label voice AI lets agencies build recurring revenue businesses without engineering overhead. The technology handles call answering, appointment scheduling, lead qualification, and multi-channel messaging while you focus on client acquisition and relationship management.
For agencies ready to start, Trillet White-Label offers the complete package: native AI technology (not a wrapper), unlimited sub-accounts at $299/month, $0.09/minute pricing, and included compliance certifications. The Studio plan at $99/month lets you test with up to 3 clients before scaling.
Related Resources:
White-Label Voice AI Platform Guide for Agencies - Complete agency resource center
How to Start an AI Chatbot Agency - Step-by-step launch guide
White-Label AI Chatbot Pricing Comparison - Platform cost breakdown
