White-Label AI Chatbot Pricing Comparison (2026)
White-label AI chatbot pricing has three main layers: the agency platform, text usage, and channel delivery. As of August 2026, Stammer starts its white-label Agency plan at $197 per month plus model-based message costs, ConvoCore charges $199 per month for White Label with 60,000 credits and 20 client subaccounts, and Botpress starts watermark-free web chat at $89 monthly plus AI spend but does not white-label its builder dashboard. Voiceflow offers agency workspaces and white-label client handoff with usage-based pricing shown after signup.
The cheapest option depends on what “white-label” means to the agency. Removing a logo from a website widget is cheaper than providing branded client dashboards, separate workspaces, rebilling, SMS and WhatsApp delivery, human handoff, and compliance controls.
The Bottom Line
Chatbot pricing should be compared per message or conversation, not per voice minute.
- Stammer: strongest fit here for agencies that want a fully branded dashboard and published model-based message rates.
- ConvoCore: strongest fit for agencies that want a published omnichannel white-label package with client subaccounts and credit-based chat usage.
- Botpress: strong visual builder and transparent capacity add-ons, but white-labeling applies to the webchat experience rather than Studio or Dashboard.
- Voiceflow: strong multi-client design, model choice, observability, and client handoff, but current public agency pricing is usage-based rather than a fixed published tier table.
Trillet supports web chat, SMS, voice, and email inside its white-label platform, but it does not publish a separate text-only SKU or per-message price in the current product authority. This article does not invent one.
What Does White-Label AI Chatbot Pricing Include?
A complete white-label chatbot quote includes the platform, AI responses, client accounts, team seats, channels, storage, integrations, handoff, and compliance. A base fee that covers only the builder or widget is not the total operating cost.
| Cost layer | Typical billing unit | Question to ask |
|---|---|---|
| Agency platform | Monthly or annual subscription | Does it include branded client dashboards? |
| AI usage | Message, token, credit, or conversation | Is the model cost included or passed through? |
| Client capacity | Sub-account, workspace, bot, or client seat | Is the limit per business or per user? |
| Team access | Collaborator or editor seat | Who can build, review, and support agents? |
| Channels | Web chat, SMS, WhatsApp, Instagram, Messenger | Are carrier and channel-provider fees separate? |
| Knowledge and storage | Indexed data, vector storage, files, or characters | What happens when the limit is reached? |
| Human handoff | Included feature, seat, or integration | Does handoff create another software bill? |
| Compliance | Plan feature, add-on, or enterprise contract | Which vendor signs the required agreement? |
The white-label chatbot guide explains how branding, client ownership, and resale differ from merely embedding a vendor's public widget.
How Do Stammer, ConvoCore, Botpress, and Voiceflow Compare?
The four platforms publish different units, so their headline prices are not direct substitutes. Stammer and ConvoCore sell explicit agency packages, Botpress sells a builder with widget branding controls, and Voiceflow sells an agency operating environment with usage-based billing.
| Platform | Published starting point | Text usage basis | White-label depth |
|---|---|---|---|
| Stammer Agency | $197/month | About $0.001-$0.03+ per AI message by model | Branded dashboard, domain, API, and client resale |
| ConvoCore White Label | $199/month | 60,000 credits; model-token usage determines messages | Branded dashboard, domain, client billing, and 20 client subaccounts |
| Botpress Plus | $89/month, or $79 billed annually | AI spend at provider cost; 5,000 incoming messages/events included | Widget watermark removal; Studio and Dashboard are not white-labeled |
| Botpress Team | $495/month, or $445 billed annually | AI spend plus capacity add-ons | Same widget boundary, with team controls and larger quotas |
| Voiceflow Agencies | Usage-based, current price in account | Shared credits across workspaces | Multi-client management, white-labeling, and client handoff tools |
All prices above are current first-party figures checked in August 2026. They still require a workload assumption. Ten thousand short FAQ answers on a low-cost model are not equivalent to ten thousand long answers with retrieval, tool calls, and a premium model.
How Does Stammer Price White-Label Chatbots?
Stammer's Agency plan costs $197 per month and provides a fully white-labeled dashboard, API access, and client resale. Chat usage is charged per AI response according to the selected model, or eligible customers can connect their own OpenAI API keys for chat messaging.
As of August 2026, Stammer's pricing page lists approximate message costs of:
- GPT-4.1 nano: $0.001+ per message
- GPT-4o mini: $0.002+ per message
- GPT-4o or GPT-5: $0.01+ per message
- Grok 2: $0.02+ per message
- Claude 3.7 Sonnet: $0.03+ per message
Stammer also lists additional chat agents at $10 per month and another one million knowledge-base characters at $5 per month. Its Agency Wallet lets the agency fund usage and set a different client-facing message price.
Stammer's strength is unusually clear message-level pricing and a genuine agency billing model. Its trade-off is that the cost of a “message” still varies with response length, and the prepaid wallet adds another balance the agency must monitor.
How Does ConvoCore Price Chat and Messaging?
ConvoCore charges $199 per month for its current White Label package, including 60,000 monthly credits, unlimited agents, and 20 client subaccounts. White Label Elite is $349 per month with 120,000 credits, SaaS/client self-signup, and unlimited client subaccounts.
The current ConvoCore pricing page estimates about 15,000 Qwen 3.5 messages from 60,000 credits and about 29,000 from 120,000 credits. Those are vendor estimates, not fixed rates. Long answers, expensive models, retrieval, and tools change the result.
ConvoCore supports web chat, WhatsApp, Instagram, Messenger, SMS, voice, and APIs, with Stripe client billing and no revenue share. Its current White Label tier includes 20 client subaccounts, while Elite lists unlimited clients and subaccounts.
ConvoCore's strength is a published omnichannel agency package rather than a widget-only white label. The main caution is that “channels included” does not necessarily make carrier, Meta, WhatsApp, SMS, or other external delivery charges disappear. Confirm those costs for the countries and channels the client will use.
How Does Botpress Pricing Work for Agencies?
Botpress is cheapest when an agency needs a capable web chatbot builder and branded end-user widget, not a fully rebranded agency dashboard. Plus costs $89 monthly or $79 per month billed annually, while Team costs $495 monthly or $445 per month billed annually, plus AI spend.
As of August 2026, Botpress pricing includes:
| Capacity | Pay as you go | Plus | Team | Extra capacity |
|---|---|---|---|---|
| Incoming messages and events | 500/month | 5,000/month | 50,000/month | $20 per 5,000 |
| Bots | 1 | 2 | 3 | $10 per bot/month |
| Collaborators | 1 | 2 | 3 | $25 per seat/month |
| Vector storage | 100 MB | 1 GB | 2 GB | $20 per GB/month |
Botpress bills LLM usage at provider cost without markup. Plus adds human handoff, conversation insights, and watermark removal. Team adds role-based access, real-time collaboration, and custom analytics.
The important limitation is explicit in Botpress's own FAQ: agencies can remove Botpress branding from the webchat widget, but Botpress does not currently white-label Studio or Dashboard. That makes Botpress a strong delivery tool for agencies that manage everything themselves, but a weaker fit when clients require their own branded software portal.
How Does Voiceflow Price Agency Workspaces?
Voiceflow currently presents agency pricing as transparent usage-based billing accessed through its account rather than a public fixed-price comparison table. Its agency offer includes multi-client workspace management, white-labeling, client handoff tools, and access to major model providers.
Voiceflow's billing documentation says the invoice combines a plan fee, shared credits, and optional add-ons such as editor seats and phone numbers. Credits are shared across all workspaces in the organization. Viewers are free and unlimited, while additional editor seats and other capacity are billed as add-ons.
Voiceflow's strength is product control: visual and agentic workflows, model choice, integrations, environments, observability, and client handoff in one system. The honest downside for a price-comparison shopper is that an agency must enter the product or speak with Voiceflow to get the current plan and credit bundle that matches its workload.
Should Chatbots Be Priced Per Message, Conversation, or Token?
Per-message pricing is easiest to explain, per-conversation pricing is easiest for clients to budget, and token pricing most closely follows model cost. Agencies often need all three internally even if the invoice shows only one.
Per message works when responses are similar in size. Define whether only AI responses are billable or whether incoming user messages and system events count too.
Per conversation works for support and lead capture. Define the session window, because one visitor returning after two hours can be one conversation on one platform and two on another.
Per token or credit follows the underlying model and platform more closely. It is accurate but difficult for a client to predict without a dashboard and spending cap.
What to do: sell clients a bounded conversation or message allowance, but monitor tokens, credits, retrieval, and tool calls underneath. The client gets a comprehensible bill while the agency keeps the real cost visible.
How Do Seats and Sub-Accounts Change Chatbot Cost?
Seats and sub-accounts can cost more than messages when an agency serves many low-volume clients. Count client companies, builders, client users, bots, and environments separately before choosing a plan.
A “seat” is not consistent across vendors. ConvoCore prices client subaccounts, with 20 on White Label and unlimited client subaccounts on Elite. Botpress uses collaborator seats for people who build in the workspace. Voiceflow distinguishes editors from free viewers. Stammer packages client resale within its agency environment and sells additional chat agents separately.
For ten clients, an agency may need ten client workspaces but only two internal builders. A plan with cheap messages and expensive client accounts could lose to a higher base fee with generous sub-accounts. Model the actual account structure, not just traffic.
What Do Web Chat, SMS, and WhatsApp Cost?
Web chat usually avoids carrier delivery fees, while SMS and WhatsApp can add external channel charges on top of platform and model usage. Instagram and Messenger may also have platform rules, template requirements, or provider costs even when the chatbot vendor lists the integration as included.
Use a channel-by-channel worksheet:
| Channel | Common cost layers |
|---|---|
| Website chat | Platform, AI usage, storage, and handoff |
| SMS | Platform, AI usage, phone number, inbound/outbound carrier messages |
| Platform, AI usage, business messaging provider, template or conversation charges | |
| Instagram and Messenger | Platform, AI usage, Meta account requirements, integration or provider fees |
| Platform, AI usage, mailbox or delivery provider, storage |
Do not treat “channel supported” as “channel delivery free.” Ask which charges appear on the chatbot invoice and which arrive from Twilio, Meta, a WhatsApp business provider, or another service.
How Do Branding and Client Handoff Affect Price?
Branding has three depths: a watermark-free widget, a custom-domain client portal, and a fully branded builder or agency backend. The deeper the white label, the fewer vendor surfaces the client sees and the more it usually costs.
Botpress removes the end-user widget watermark but keeps its Studio and Dashboard branded. ConvoCore and Stammer sell branded agency and client environments. Voiceflow advertises white-labeling plus client handoff tools for agencies, which is useful when the client will eventually operate or review the agent.
Human handoff also has two meanings. A platform may let a person take over the conversation, but the human may still need a separate help-desk seat in Zendesk, Intercom, HubSpot, or another inbox. Confirm both the handoff feature and the receiving software cost.
What Should Agencies Check for Integrations and Compliance?
Integrations and compliance should be scoped by client workflow, not treated as checkboxes. A chatbot that answers public FAQs has a different risk and integration profile from one that reads patient, legal, or financial records.
Before quoting, confirm:
- Native integrations versus API, webhook, Zapier, Make, or n8n connections
- Whether tool calls consume messages, events, tokens, or credits
- Data retention for transcripts, uploaded files, and vector storage
- User roles, audit logs, SSO, and client isolation
- The entity that signs any BAA or data-processing agreement
- Which LLM and channel providers also receive the data
- How a human takes over and what system receives the conversation
Botpress reserves several team and security controls for Team or Enterprise. Voiceflow positions advanced security and private hosting within Enterprise. ConvoCore states that client data is isolated and offers US or Frankfurt regions. Stammer lists GDPR compliance and enterprise options such as local storage and self-hosting. Verify the contract and deployment, not merely the marketing badge.
How Much More Does Voice Add to a Chatbot?
Voice changes the billing unit from messages or tokens to connected minutes and adds speech recognition, voice synthesis, telephony, concurrency, phone numbers, and transferred-call time. A chatbot price should never be reused as a phone-agent quote.
Stammer illustrates the difference directly. Its published chat usage starts around $0.001 per message on GPT-4.1 nano, while voice starts at $0.11 per minute on the same model family and rises with other models. ConvoCore also separates chat credits from voice platform, model, and Twilio costs.
Trillet White-Label supports voice, SMS, web chat, and email, but the current authority publishes no standalone text-only SKU or per-message rate. The Trillet white-label pricing page is relevant when an agency wants the broader multi-channel platform, not as evidence of a text-only price.
If the buyer's primary use case is phone calls, use the voice AI pricing per minute guide instead. It covers platform, STT, LLM, TTS, telephony, and transfers explicitly.
Which White-Label Chatbot Platform Should an Agency Choose?
Choose by the client experience and channels the agency intends to own.
- Choose Stammer for a published full white-label agency plan, explicit per-message model rates, and wallet-based client markup.
- Choose ConvoCore for an omnichannel agency dashboard, client billing, and a published credit model with 20 client subaccounts on White Label or unlimited clients on Elite.
- Choose Botpress for a capable visual web-chat builder when widget branding is enough and the agency will operate the vendor dashboard itself.
- Choose Voiceflow for multi-client workflow design, model choice, observability, and client handoff when quote-based usage pricing is acceptable.
- Consider Trillet when the requirement expands beyond text chat into a white-label platform spanning voice, SMS, web chat, and email, with exact messaging pricing confirmed for the planned workload.
For the category distinction before choosing a vendor, the voice AI versus text chatbot comparison maps phone-first and text-first use cases.
Frequently Asked Questions
How much does a white-label AI chatbot cost?
Published agency platform fees in this comparison start at $89 per month for watermark-free Botpress web chat, while Stammer starts at $197 and ConvoCore White Label at $199, plus applicable AI usage and add-ons. The total depends on messages, models, clients, seats, channels, storage, and handoff.
What is the difference between white-label widget and dashboard pricing?
A widget white label removes vendor branding from the end-user chat. A dashboard white label also gives clients a branded login, workspace, analytics, and controls, which usually requires a deeper agency plan.
Are SMS and WhatsApp included in chatbot pricing?
Platform access may be included, but carrier, phone-number, Meta, WhatsApp provider, or template charges can remain separate. Confirm the external channel bill for each country and message type.
Is per-message or per-conversation pricing better?
Per-message pricing is easier to measure, while per-conversation pricing is easier for clients to budget. Agencies can sell a conversation allowance while tracking messages, tokens, credits, and tool calls internally.
Does Trillet publish separate web-chat pricing?
No standalone text-only SKU or per-message rate is documented in the current Trillet product authority. Trillet White-Label is a broader multi-channel platform, so agencies should confirm messaging pricing for their workload rather than infer it from the published voice rate.
Updated for August 2026: completely retargeted the article to text chatbot and messaging pricing, added live first-party Stammer, ConvoCore, Botpress, and Voiceflow facts, separated widget from dashboard white-labeling, and moved voice into an explicit category fork.
