White Label AI Contract Templates: Legal Agreements That Close Deals and Protect Your Agency
White label AI contract templates are pre-written legal agreements agencies use to formalize voice AI service arrangements with clients, covering pricing, SLAs, liability, and termination terms.
Closing voice AI deals without proper contracts puts your agency at risk. Clients dispute charges, expect unlimited revisions, or blame you when their own staff fails to follow up on AI-qualified leads. A solid contract template protects your margins and sets clear expectations from day one.
Which Trillet product is right for you?
Small businesses: Trillet AI Receptionist - 24/7 call answering starting at $29/month
Agencies: Trillet White-Label - Studio $99/month or Agency $299/month (unlimited sub-accounts)
Why Do Agencies Need Voice AI Contract Templates?
Verbal agreements and email threads leave too much room for interpretation. A proper contract template establishes the legal framework for your voice AI services while saving hours of back-and-forth with lawyers.
Common problems contracts prevent:
Clients expecting unlimited call minutes on flat-rate deals
Disputes over what counts as a "qualified lead"
Scope creep when clients demand new features mid-contract
Payment delays without clear invoicing terms
Liability claims when AI mishandles edge cases
Agencies using standardized contracts report 40% faster deal closures and 60% fewer payment disputes compared to those negotiating terms ad-hoc.
What Should a White Label Voice AI Contract Include?
A comprehensive voice AI services agreement covers seven core sections. Missing any of these creates gaps that clients will exploit.
1. Service Description Define exactly what the AI agent does:
Inbound call answering vs. outbound campaigns
Hours of operation (24/7 or business hours)
Supported channels (voice, SMS, WhatsApp)
Integration scope (calendar booking, CRM updates)
Languages supported
2. Pricing and Payment Terms Specify the commercial arrangement:
Monthly retainer amount
Per-minute or per-call overage rates
Payment due dates (net 15, net 30)
Late payment penalties
Accepted payment methods
3. Service Level Agreements (SLAs) Set measurable performance standards:
Uptime guarantee (99.9% or higher)
Response time for support requests
Issue resolution timeframes
Credits or refunds for SLA breaches
4. Data Handling and Privacy Address compliance requirements:
Data ownership (client owns their call data)
Storage location and retention periods
Compliance certifications (HIPAA, GDPR, TCPA)
Breach notification procedures
5. Liability and Indemnification Limit your exposure:
Cap on total liability (typically 12 months of fees)
Exclusions for indirect/consequential damages
Client indemnification for their own compliance failures
Force majeure provisions
6. Term and Termination Define the relationship timeline:
Initial contract length (6-12 months typical)
Auto-renewal terms
Termination notice requirements (30-60 days)
Early termination fees
Data export procedures post-termination
7. Intellectual Property Clarify ownership rights:
Agency retains platform IP
Client owns their custom prompts and training data
Restrictions on reverse engineering
White-label branding provisions
How Do Agencies Price Voice AI Services in Contracts?
Pricing structures directly impact your contract terms. The three most common models each require different contract language.
Flat Monthly Retainer
Fixed fee regardless of usage
Include minute caps to protect margins
Example contract language: "Monthly fee of $497 includes up to 500 inbound call minutes. Usage exceeding 500 minutes billed at $0.25/minute."
Per-Minute or Per-Call Pricing
Variable billing based on actual usage
Requires clear measurement definitions
Example contract language: "Client billed $0.20 per connected minute, measured from call answer to call termination, rounded up to the nearest second."
Tiered Pricing
Volume discounts at usage thresholds
Encourages client growth
Example contract language: "Minutes 1-500: $0.25/min. Minutes 501-1000: $0.20/min. Minutes 1001+: $0.15/min."
Most successful agencies combine a base retainer ($297-$997/month) with overage billing. This provides predictable revenue while capturing upside from high-volume clients.
What SLA Terms Should Voice AI Contracts Include?
Service level agreements protect both parties by setting measurable expectations. Vague promises like "reliable service" invite disputes.
Uptime Commitments
Uptime Level | Monthly Downtime | Typical Use Case |
99.0% | 7.2 hours | Basic service |
99.5% | 3.6 hours | Standard agency |
99.9% | 43 minutes | Premium clients |
99.99% | 4.3 minutes | Enterprise/healthcare |
Trillet's platform provides 99.99% uptime with financial guarantees, allowing agencies to confidently offer 99.9% SLAs to clients while maintaining a buffer.
Response Time Standards
Define how quickly you address issues:
Critical (service down): 15-minute response, 2-hour resolution
High (major feature broken): 1-hour response, 4-hour resolution
Medium (minor issues): 4-hour response, 24-hour resolution
Low (questions/requests): 24-hour response, 72-hour resolution
SLA Credit Calculations
Specify remedies when you miss targets:
99.0-99.5% uptime: 10% credit on monthly fee
98.0-99.0% uptime: 25% credit on monthly fee
Below 98.0% uptime: 50% credit on monthly fee
Credit caps: Maximum 100% of monthly fee
How Do You Handle Liability in Voice AI Contracts?
Liability clauses determine who pays when things go wrong. Unlimited liability exposure can bankrupt an agency from a single bad call.
Standard Liability Caps
Most agency contracts cap total liability at 12 months of fees paid. For a $500/month client, maximum exposure is $6,000 regardless of claimed damages.
Exclusions to Include
Consequential, incidental, or punitive damages
Lost profits or business opportunities
Third-party claims unless caused by agency negligence
Damages from client's failure to follow recommendations
Client Indemnification
Clients should indemnify your agency for:
Their own regulatory compliance failures
Misuse of AI-generated leads
Violations of their own privacy policies
Claims arising from their business operations
Carve-Outs to Avoid
Never accept unlimited liability for:
AI making incorrect statements (include disclaimer that AI may make errors)
Integration failures with client systems
Data breaches at third-party providers
Client staff not following up on leads
What Termination Clauses Protect Agency Revenue?
Termination terms directly impact customer lifetime value. Proper clauses prevent clients from churning before you recoup acquisition costs.
Minimum Commitment Periods
Standard terms by client type:
SMB clients: 6-month minimum
Mid-market: 12-month minimum
Enterprise: 24-36 month minimum
Early Termination Fees
Calculate ETF to recover setup costs:
Flat fee: $500-2,000 regardless of timing
Declining balance: 100% of remaining contract value months 1-3, 75% months 4-6, 50% months 7-9, 25% months 10-12
Setup cost recovery: ETF equals documented setup/training costs
Notice Requirements
Protect against surprise cancellations:
30-day written notice for month-to-month
60-day notice for annual contracts
90-day notice for multi-year agreements
Notice must be sent to specified email/address
Data Export and Transition
Define post-termination obligations:
30-day window to export call recordings and transcripts
Data deleted 60 days after termination
No refund of pre-paid unused minutes
Agency retains right to use anonymized data for training
How Do Agencies Customize Contract Templates for Different Industries?
Vertical-specific terms address industry compliance requirements and common objections.
Healthcare Clients
Required additions:
Business Associate Agreement (BAA) for HIPAA
PHI handling and encryption requirements
Breach notification timelines (within 24 hours)
Audit rights for compliance verification
Legal Clients
Required additions:
Attorney-client privilege acknowledgment
Conflict checking procedures
Data retention per state bar requirements
No AI providing legal advice disclaimer
Financial Services Clients
Required additions:
GLBA compliance provisions
Call recording consent disclosures
Reg E error resolution procedures
PCI DSS requirements if handling payments
Real Estate Clients
Required additions:
Fair housing disclaimer (AI won't discriminate)
Lead ownership definitions
MLS data handling terms
Commission/referral fee arrangements
Where Can Agencies Get Voice AI Contract Templates?
Several sources provide starting points for agency contracts.
Platform-Provided Templates
Trillet's Agency plan ($299/month) includes done-for-you contract templates through the Skool community. These templates are pre-vetted for voice AI services and include:
Master Service Agreement (MSA)
Statement of Work (SOW) template
Service Level Agreement (SLA) exhibit
Data Processing Agreement (DPA)
Business Associate Agreement (BAA) for healthcare
Legal Template Services
Generic SaaS contract templates ($200-500):
Require significant customization for voice AI
May miss industry-specific compliance terms
No ongoing updates as regulations change
Attorney Drafting
Custom contracts from a business attorney ($2,000-5,000):
Tailored to your specific service model
Jurisdiction-specific compliance
Most expensive option
Recommended for agencies over $50K MRR
For most agencies starting out, platform-provided templates offer the best balance of legal protection and cost efficiency. Customize as your business grows and edge cases emerge.
Frequently Asked Questions
What's the minimum contract length for voice AI services?
Most agencies require 6-month minimums for SMB clients and 12-month minimums for mid-market. Shorter terms rarely recover client acquisition and onboarding costs, making your unit economics unsustainable.
Should I include a BAA in every contract?
Only if the client operates in healthcare or handles protected health information. Including unnecessary compliance exhibits adds complexity without benefit. Trillet's platform is HIPAA-compliant, enabling you to offer BAAs when needed.
Which Trillet product should I choose?
If you're a small business owner looking for AI call answering, start with Trillet AI Receptionist at $29/month. If you're an agency wanting to resell voice AI to clients, explore Trillet White-Label—Studio at $99/month (up to 3 sub-accounts) or Agency at $299/month (unlimited sub-accounts).
Can I use the same contract for inbound and outbound voice AI?
Use separate SOWs or exhibits for each service type. Outbound calling has additional compliance requirements (TCPA, DNC lists) that inbound services don't need. Bundling them creates confusion and compliance risk.
How do I handle contract disputes with clients?
Include an arbitration clause specifying binding arbitration in your jurisdiction. Arbitration is faster and cheaper than litigation. Most disputes resolve during the mandatory negotiation period before arbitration begins.
Conclusion
Contract templates are the foundation of a profitable voice AI agency. Start with platform-provided templates from Trillet's Agency plan, customize for your specific services, and add industry-specific exhibits as you expand into regulated verticals. A solid contract protects your margins, sets clear expectations, and gives clients confidence they're working with a professional agency.
Get started with Trillet White-Label at $99/month (Studio) or $299/month (Agency with contract templates included) to access done-for-you legal templates alongside the voice AI platform.
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